IMACTA Blog | Facebook Ad Psychology for Local Service Business
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Kian Soraya

Kian Soraya

Head of Ad Psychology at IMACTA. Audited 500+ Facebook ads for local service businesses across the US. Writes about what actually makes people click and what doesn't.
https://imacta.com
Why Your Facebook Ads Can Have a High CTR and Still Not Convert.
Case Study

Why Your Facebook Ads Can Have a High CTR and Still Not Convert.

A 3% CTR and $0.24 CPC looked like a win. GA4 showed 100+ visitors, 12-second sessions, and zero consultation requests. Here's what the placement report revealed.
19 Jul 2026 3 min read
Facebook Ads Not Getting Leads? Here's Why.
Ad Psychology

Facebook Ads Not Getting Leads? Here's Why.

If you've increased your budget and you're still not getting leads, the problem almost certainly isn't your budget. It's your ad!
21 Jun 2026 3 min read
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IMACTA Blog | Facebook Ad Psychology for Local Service Business © 2026
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