Why Your Facebook Ads Can Have a High CTR and Still Not Convert.
A 3% CTR and $0.24 CPC looked like a win. GA4 showed 100+ visitors, 12-second sessions, and zero consultation requests. Here's what the placement report revealed.
Why your Facebook ads aren't converting, and how to fix it. Practical psychology-backed advice for plumbers, HVAC, electricians, and other local service businesses.
A 3% CTR and $0.24 CPC looked like a win. GA4 showed 100+ visitors, 12-second sessions, and zero consultation requests. Here's what the placement report revealed.
If you've increased your budget and you're still not getting leads, the problem almost certainly isn't your budget. It's your ad!